Bluetooth Nipple Clamp

This silent ring-tone accessory pinches the nipple when receiving a call or text-message.

What is emotional design and how does it address our darker, private needs? This emotional interface for a mobile phone explores how a product can alter an activity as common as receiving a call. The banal, often annoying, becomes intimate even when the person is in the public environment of their daily life.

When a call or SMS is received, the phone sends a signal over Bluetooth to the nipple clamp. The device pinches the nipple and alerts the wearer to answer the phone.

The collaboration with 2 Industrial Design Engineering students for O2 explored ways people could experience their sexuality and submissiveness during their daily lives.